Mix It Up
Experimental
Client: Smirnoff Vodka
Insight: Smirnoff is a blank canvas for a drink.
Big Idea: Smirnoff pairs effortlessly with everything.
Smirnoff’s Spin To Sip is an interactive pop-up at a casino where guests spin a branded slot machine with each reel including different drink ingredients, always using Smirnoff as the base. The machine will print a drink ticket with their combination and an explanation on why Smirnoff is able to effortless pair with any combination, which guests can redeem at the bar for their drink.
Smirnoff Slot Machine
Front of Receipt
Back of Receipt